About Live Southern

veteran owned and operated southern lifestyle apparel

A friend once told me, “If you’re lucky enough to live in the South, you’re lucky enough.”

lee cloer owner operator live southern lifestyle apparelYou’ll hear this phrase applied to so many locations. Just replace ‘South’ with nearly any word and it’s probably been said by someone. But I think it really hits home, it is its most truthful statement when you use that word, ‘South’.

Hi, I’m Lee Cloer and I’m the creator of Live Southern. I’m a husband, father of two, and a U.S. Marine veteran.

Living in the South… I believe you have a connection to something much bigger than just a corner of our great country. I believe it’s a lifestyle. And I feel that Live Southern is more than just a clothing line. It represents that very special culture.

From the majestic smoky mountains to our beautiful southern coastlines, we know we are blessed to live in the South. Live Southern connects us through our outdoor living, our family, our food, and our college sports.

LS is about sweet tea on the front porch on a hot summer day. It is love for our outdoors — fishing on a shady creek bank, hunting in a tree stand, shrimping the inter-coastal waterway, and hiking a mountainous trail. We hold tight to our favorite memories of summer cookouts, family camping trips, Sunday AM services, and sunrise walks along our coastal beaches. We take pride in our shrimp creole, banana pudding, fried chicken, and of course, great tasting BBQ.

Who are we? We’re polite. We say “yes, ma’am”, “hey Y’all”, and “bless your heart”. We are the South and we are proud…

I hope you connect to Live Southern the way I do. Visit our store to see t-shirts, hoodies, hats, and accessories. Hey, thanks for stoppin’ by.

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3 days ago

Live Southern

Happy 243rd birthday to my brothers and sisters! Semper Fidelis, Marines!!!

“Some people spend an entire lifetime wondering if they made a difference in the world. But, the Marines don't have that problem.” ~ Ronald Reagan

U.S. Marine Corps
Commandant's Birthday Message

As the 243rd Marine Corps birthday draws near, Gen. Robert Neller reminds us how the Corps' legacy lives on in every Marine.
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3 days ago

Live Southern

This Saturday, Nov 10 at 5 pm the Zari Fundraiser at South Macon Elem in Franklin. Glad to be a couple of the many baskets you can bid on! Plus many other ways you can help. ... See MoreSee Less

This Saturday, Nov 10 at 5 pm the Zari Fundraiser at South Macon Elem in Franklin. Glad to be a couple of the many baskets you can bid on! Plus many other ways you can help.Image attachment
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Southern Lifestyle Apparel

Show Off Your Southern Style

From the majestic smoky mountains to our beautiful southern coastlines, we know we are blessed to live in the South. Live Southern connects us through our outdoor living, our family, our food, and our college sports.

Livin’ It and Lovin’ It, Y’all.

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